EL Passion

Please describe your company and your position there.

I am CTO at Tooler AS / Sharefox based in Oslo, Norway. We provide the Sharefox ecommerce platform focused on rental business models to customers accross sectors (sport equipment, industrial equipment, etc.). I am responsible for product & infrastructure development & delivery

For what projects/services did your company hire EL Passion?

We had to redesign our Admin Orders module which is used by our customers on a daily basis. Previously it was in the MVP stage with minimal design and functionality. We had to step it up with latest design, improved features and to include feedback from our customers.

What were your goals for this project?

We wanted a clean and professional design combined with adding key important features based on our customer feedback.

How did you select EL Passion?

We were impressed by the quality of their work from the first interaction - a simple advertising in an email newsletter with links to their case studies - and through every step of selecting them as a supplier.

We saw they had what it needs to deliver design for an SaaS service.

Describe the project in detail.

The process was very professional. We had perhaps 1-2 discovery calls, information architecture discussions, UX & UI cleanup sessions, styling recommendations & component design which touched beyond our Orders module, as a starting point.

We then proceeded with wireframing & designing the new functionality that had to be embeded in the next version of our Order module. After a few customer feedback sessions, we refined design again.

What was the team composition?

We had a dedicated designer, Jakub, who took the lead for the whole process. The sales representative / account manager, Tomasz, was overseing the entire project, with touch points at the right time.

Can you share any outcomes from the project that demonstrate progress or success?

It is a bit too early to have metrics showing results of the project. However, all customer feedback was very positive, both from existing customers and during sales discussions or demos.

Some of the features designed together were required for new sales instances, so that was a success.

How effective was the workflow between your team and theirs?

Very effective. Perfect flow from scheduling, communcation, managing expectations point of view. We used mainly Slack for work delivery communication, frequent presentation & feedback calls, email eg. for scheduling topics, all with right tempo.

What did you find most impressive about this company?

Two things really: The way of working and the quality of the product delivered. It was an efficient and pleasant collaboration, from the first point of sales to product delivery.

Design was awesome and designer was very knowledgeable. I was amazed at his ability to handle high product complexity while still delivering beautiful design.

Are there any areas for improvement?

I am sure we could find tiny improvements here and there, but nothing that stands out, and the overall project was just great.

Introduce your business and what you do there.

I’m the founder and CEO of one of the largest Nordic startup job boards. We specialize in supporting early stage growth companies with various challenges including hiring, fundraising, and finding their first customer.

What challenge were you trying to address with EL Passion?

We had some difficulties on the platform. We received feedback that it wasn’t intuitive and, as a result, we had a high bounce rate. People were starting to post jobs but weren’t able to complete the posting because of UI/UX issues. On top of that, we had pretty outdated branding especially with our landing page.

What was the scope of their involvement?

They helped us transform the entire user flow on the website to make is easier to list a job and checkout. They use React Native, React, and JavaScript to develop the platform as well.

They also completely redesigned the home page of the platform, and provided us with a new logo, additional assets, and new fonts. We had a lot of ideas, and although they followed our instructions to some extent, we let the use their creative freedom to expand on our ideas.

We started with a scoping session where I flew down to Poland. We did a 2-day workshop with the team to map out all the requirements and make sure everyone was aligned on our goals, our mission, and what we were trying to solve.

What is the team composition?

We’ve worked with 2-3 developers including front- and backend, two UX designers, and their creative director.

How did you come to work with EL Passion?

I was considering hiring a single person to take care of all of this but I realized that I had some very difficult design requirements. I figured I’d try an agency instead. I met about 15 different companies from five different nations over a two-month period.

Their CEO made a really good impression on me. We had a very good meeting and their presentation was better than all the others. I had a very good understanding of their design skills based on their Behance and Dribbble profiles.

Compared to the other companies I considered, they seemed way more professional and top quality. I also spoke to a few of their clients that have used them in the past. It seems like everyone was super happy with the outcome. They’re not the cheapest but you don’t get high quality for the lowest buck either.

How much have you invested with them?

We spent €35,000 (approximately $42,000 USD).

What is the status of this engagement?

We started working together in January-February 2020. We’re still paying for their services. It’s not to the same extent since they completed the first project. The work is ongoing though.

What evidence can you share that demonstrates the impact of the engagement?

They completely transformed the way jobs are published on the platform. As a result, we’ve seen a 45% increase in the amount of jobs published on the platform. The platform is up-to-date and features all the new services we’ve introduced over the last three years. Everything is clear on the website now. We’ve done a survey and our users think the new design is more user-friendly.

How did EL Passion perform from a project management standpoint?

They set very realistic deadlines and were able to meet them. The scoping session was set up in a way to make sure every single detail was covered and we would have a very accurate estimation.

We use Jira to plan, estimate, and execute sprints and Slack. We also have Figma and Zeplin to collaborate in real time.

On top of that, they had to handle working remotely during a global pandemic and they managed that process very well.

What did you find most impressive about them?

They see the bigger picture and really want the solution to succeed.  They take their time to consider client requests and ask questions.

Are there any areas they could improve?

Not that I can think of.

Do you have any advice for potential customers?

Participate in a scoping session. They have a format that they propose for every new client regardless of the size of the project. It’s completely up to the client if that’s something they want to do. I recommend doing it because they’ll include tons of different people from the company to ensure that more people are up to speed with regards to the project. It’s easier for them to swap people around.

Introduce your business and what you do there.

I’m the mobile product manager of mobile apps for Polaroid, the camera and film company.

What challenge were you trying to address with EL Passion?

We plan to launch a new camera that connects to an app via Bluetooth, so we brought on EL Passion for mobile app development support.

What was the scope of their involvement?

We’re developing native apps on iOS and Android, and the main technologies are Swift on the iOS side and Copeland on the Android side.

They delivered an app for one of our cameras and app functionality for a printing device that allows users to print directly from their smartphone.

The last few months, we also worked on an app for a digital printer. This app was developed by another EL Passion team for iOS and Android. Users can send pictures from their iPhones directly to the printer via Bluetooth.

We’re continuously developing new features and doing maintenance to keep the apps up and running.

What is the team composition?

On the iOS side, there was one senior developer and one mid-level developer. On the Android side, there were two junior developers, two senior developers, and one mid-level developer.

How did you come to work with EL Passion?

EL Passion was brought on before I was, but I know that their competitive price and their portfolio were the primary factors. They’re also located in Warsaw and our management has a lot of connections in Poland. So, I think they were recommended to our CEO.

How much have you invested with them?

We’ve spent between $150,000–$250,000.

What is the status of this engagement?

We started working together in January 2018 and we continue to work together.

What evidence can you share that demonstrates the impact of the engagement? 

We’re looking at user engagement and user satisfaction in the app store. We’re tracking recurring use and how many people are using the apps to take pictures on their hardware devices.

How did EL Passion perform from a project management standpoint?

We work remotely with them and use agile methodologies. As a project manager, I have daily interactions with the whole team to clarify and discuss user stories and the backlog. I also communicate with the project management and scrum master, so communication takes place on multiple levels.

What did you find most impressive about them?

The developers are knowledgeable, talented, and committed to the project’s success. It doesn’t feel like a client-vendor relationship; it feels like a partnership. Working with them feels like working with a colleague. They go the extra mile to ensure that deadlines and quality standards are met. They’re also very proactive. For example, they flag issues that even I haven’t been able to deal with. As a result, we have a very strong partnership.

Are there any areas they could improve?

They’re missing a QA department. Usually, we have to take care of testing internally or we need to hire a mobile app tester. However, I know that’s not part of their core services, and they’ve been very transparent about that.

Do you have any advice for potential customers?

Treat them with respect. I also try to give them more context on what is happening inside the company so they understand how the project fits in with company goals. We brought them into strategy sessions and into meetings with customer support to give them a better perspective of what our goals are. In my experience, that added more dimension to the collaboration. It helped them feel like they were part of my team.

Please describe your company and your position there.

The company stands behind the range of behavioural analysis tools for enterprises. It started with the original behavioural methodology that I developed based on existing theories. In the portfolio, there are various tools adjusted to the needs of the clients, accessible via web, iOS and Android apps. I’m the CEO of the company.

For what projects/services did your company hire EL Passion, and what were your goals?

I contacted EL Passion because initially, I needed help with the development and design of a new web app for the tool that had been working online since 1999 the first version of the tool that existed as a desktop app.

During the years of our cooperation, EL Passion was developing new features and tools. They’ve developed both the main application together with the engine behind our tools and another simplified-interface web app for end-users as well as they’ve created iOS and Android apps. We still continue the cooperation.

How did you select EL Passion and what were the deciding factors?

Cost, immediate communication and feeling that they are willing to understand my needs.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

During the years of cooperation with EL Passion, we developed various features and tools. One of the main milestones was the design and development of the web app that enabled us to move away from the olddesktop app that we were using before.

EL Passion also conducted complex data migration from the old system to the web app that helped the business tremendously. Moreover, EL Passion designed and developed mobile apps for iOS and Android.

The apps include simplified functionality of web app enabling users to take tests and view reports. During the project, we also developed an API that enables third-party companies to create their own interfaces and apps using our app’s engine and methodology.

It was a very important part of the project and enabled me to grow the business. EL Passion also constantly works on improving and updating the code, so the app is easier to maintain. It also enables us to still develop new features after years since the start.

How many people from the vendor's team worked with you, and what were their positions?

The team was changing throughout the years and varied from 2 to 6 team members. Depending on the needs in the team there were frontend and backend developers, iOS and Android developers and UX&UI designers.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team achieved the goals of the initial project and delivered web and mobile apps as well as migrated the data from the old solution to the web app. During our cooperation, EL Passion delivered new features and tests further expanding the product.

Over the years the product was translated into 80 languages and extends to all continents and close to 100 countries. During the cooperation with EL Passion and thanks to their input to the product, it became the top 5 product in the field.

Describe their project management style, including communication tools and timelines.

El Passion always has had one person in charge of the project, but at the same allowed us to be highly integrated in the management of the project. Communication is daily both via skype, project management software and email. It has been very easy to build rapport with new programmers joining the project.

What did you find most impressive or unique about this company?

The best thing about my cooperation with EL Passion is that whatever my need is they can quickly help me out. Whenever I have some design to do or new features to add the team is ready to help it and I really appreciate it.

It’s a one-stop for my design and development needs and I don’t need to worry about it. It speeds up the process and benefits my business goals. Moreover, they manage to deliver great quality with very complex products like mine.

After years of cooperation, the initial code of the app is updated and being constantly developed.

Are there any areas for improvement or something they could have done differently?

I’m really happy with the cooperation that was smooth throughout the year. It’s hard to come up with some bad experiences. Success in projects like this is not dependent on the vendor, but also we do carry responsibility of it.

Introduce your business and what you do there.

I’m the founder and CEO of the company developing a SaaS application.

What challenge were you trying to address with EL Passion?

We were looking for them to do the UX design for the first iteration of our enterprise web application.

What was the scope of their involvement?

EL Passion was supposed to deliver the MVP UX design of an enterprise web app, but ultimately they failed to deliver. We expected to receive a design product that we could share with prospective customers, but ultimately had to move to a different firm.  We suffered a serious setback and lost a lot of credibility with prospective customers we’d spent months cultivating due to the issues with El Passion. 

We fully committed to the project from the outset, conducted a full week-long kick-off session with them, and devoted heavy executive resources, but, after a full month of two and a half designers and a PM working on the project, there was no usable output.

What is the team dynamic?

They had a PM, a lead UX designer, along with a mid-tier UX designer, whose competency was drastically overstated. There was also a more graphics-oriented UI designer who was supposed to come in and turn low-fidelity designs into high-fidelity ones.

How did you come to work with EL Passion?

We heavily relied on Clutch to find them. They had five-star reviews, and very visually-appealing case studies of UIs they’d posted on Dribbble.

What is the status of this engagement?

We worked with them in 2019.

Describe the impact this engagement has had on your business.

As far as the work goes, it was appallingly low. They oversold the team and the firm, and then seriously under delivered. In terms of delivering initial work, they delivered nothing acceptable. They burned a lot of hours and churned out many iterations, but there was ultimately zero useable work product.   

My partner and I both have deep experience building and launching software products. The team simply wasn’t good, and I don’t think that they were capable of comprehending that they weren’t.  They’re really more graphic designers than UX people.  They post a lot of visually appealing designs on Dribbble, but when it comes to fundamental UX, they don’t have a clue.  Based on our experience, I don’t think they’ve ever worked on complex products before (beyond the standard fare of e-commerce and basic fin-tech).  The result is a pretty serious lack of self-awareness that didn’t fare well when confronted with criticism. 

EL Passion got defensive when we gave them feedback, but the whole reason for working with a firm is that they should have a resolution path, including staffing changes. The project manager should be able to deal with something like this, and, if they can’t, whoever’s running the shop should.  It may also be that they just don’t have the talent.

Working with El Passion was a truly bad experience, and it really had a detrimental impact on our business. We had customers that we’d promised to show the product to, and we had to basically start over. It put us out by 3–4 months behind and broke every timeline and commitment we’d made to potential customers. 

Our engagement with El Passion had a devastating impact on us as a startup. 

How was project management handled?

We had an intensive 1-week kick-off session.  Then, they used Slack, and we had regular design calls. We had rapid-iteration design sprints using various screen-sharing platforms — everything you’d expect, just without a good outcome.

Is there anything that the vendor did well or that you would consider a strength?

EL Passion followed the form of how a design engagement should be approached. They followed many best practices, but I don’t think they fully understood them. At some point, their efforts seemed academic or theoretical.

Their lead designer had some talent, but was probably oversold and ultimately out of his depth on a project like ours.  The lead designer was really undermined by his PM and junior designer and El Passion’s scheduling regime.

In what specific areas can they improve?

El Passion’s ultimate failure was at a management level. Failure of technical team members happens all the time, and we just swap people and find the right fit. But that requires a management team that is client-focused and self-aware, which El Passion certainly is not. The management team, both at the project management and CEO level, fundamentally lacked the self-awareness to recognize that there was a problem.  They were incapable of taking client feedback and doing something with it. 

The other problem is that, in addition to overbilling/hyping the resource they have, they sell their resources out so tightly that there were no options when team members didn’t work out.  El Passion management mentality is that this is the client’s problem: if we didn’t like the team (that we’d given a chance but didn’t deliver), we could wait three months.  They’re trying to have 100% of their staff on projects 100% of the time, but it leaves them zero margin for error while still keeping clients happy.  

What advice do you have for clients with similar needs to yours?

First, realize El Passion is really only focused on El Passion.  It’s a very self-absorbed culture.  If you happen to have a project that is in their sweet spot and they can reflexively churn it out, you might be ok.  Or if you’re a big enterprise customer that is going to spend hundreds of thousands per year with them, they may work with you.  But our experience as a start-up working with them was that if something goes wrong, there’s zero recourse. The management team has zero client focus and did nothing to back us up. That’s a real risk with this team. 

Second, don’t rely on their representations of team quality, or that they have a firm standard of quality.  Test your ACTUAL team members before they start the project. El Passion has real quality and staffing issues, and they try to pass of C-level players as A-levels.  Even though they have strong reviews, every team member needs to be put through design challenges and be made to demonstrate their skill, especially the mid-tier (but actually very junior) ones.

Third, realize that El Passion is a team that only performs well on cookie-cutter projects or low-sophistication, thick wallet clients.  If your project is complex or outside the mold, and you’re looking for quality and value, steer clear of El Passion.  

Fourth, assume that El Passion is WAY overpriced.  If you’re focused on Poland (I’d look outside Poland), there are better shops with better talent for less.  Start by getting out of Warsaw.

Lastly, take caution in relying on Clutch reviews.  El Passion had 31 reviews with an average rating of 4.9 stars equates to a heavily-reviewed firm on Clutch. There aren’t that many firms out there with as many reviews, especially with that high of a rating.  Not enough of the negative experiences make their way into the Clutch reviews.  It really undermines the credibility of the Clutch platform when you don’t get a realistic perspective on how these firms are really performing.

Introduce your business and what you do there.

I’m an executive of a video platform. We’re shooting and distributing our own content for the French market.

What challenge were you trying to address with EL Passion?

We needed to design and develop our platforms.

What was the scope of their involvement?

EL Passion designed our entire web platform. Their team currently works to develop the product using React. They’re building features that allow users to log in, sign up, and buy a program. Their team’s working on a logic that would allow a user to download a PDF for each program after purchase. They’ll also integrate the web product with our CMS, which was built in Java and PHP. They’re also creating a feature that would allow users to view content without an internet connection.

Later, their team will design and develop our iOS and Android apps. All of the platforms will have the same features.

What is the team composition?

We work with two designers, two iOS developers, two Android developers, and two web developers. We also communicate with an account manager.

How did you come to work with EL Passion?

I sought a company that had experience with video platforms and found two companies through a design platform. I looked at their portfolios and spoke to both of them but decided to work with EL Passion based on their previous projects.

How much have you invested with them?

The whole project will cost around €40,000 (approximately $46,000 USD).

What is the status of this engagement?

We initially spoke in January 2020 but started the work in April, which is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They did well on the web design, which was as I expected. I’m happy that I chose EL Passion for this project. Their team delivers quality work fast, and the partnership’s going well.

How did EL Passion perform from a project management standpoint?

We used Figma to collaborate on the design. Their team also uses a custom solution that allows us to check how much time each person spent on a task. They’re accessible via Slack and available for a quick call via Google when needed. Their communication’s great.

What did you find most impressive about them?

I’m really happy with EL Passion. So far, it’s been perfect.

Are there any areas they could improve?

They could improve the availability of their teammates when a project starts. We had to wait for a teammate to begin work on our project. However, it wasn’t their fault. They had other work.

Do you have any advice for potential customers?

It’s important to be as detailed as possible about your project. You should do your homework to understand what is and isn’t possible. I sent them many documents about our vision and ideas for different elements. With a detailed plan, EL Passion will do a great job.

Please describe your company and your position there.

I’m the Financial Director at Mednavi sp. z o. o., the owner of the Mednavi.pl platform, created in November, 2018. The main Mednavi creator is a cancer survivor herself, and she helped us realize the market is lacking a solution that could unite cancer diagnosed patients with institutions and doctors that can help with their particular type of cancer.

To ensure a full scope of information on cancer treatment possibilities, we continually cooperate with doctors, industry specialists and health journalists. The platform mednavi.pl is an innovation from the tech perspective; offering patients clear and easy to read treatment paths, interconnected with treatment descriptions and applicable institutions’ cards.

For what projects/services did your company hire EL Passion?

EL Passion is with us from the very beginning of our project. Their team helped us transform our raw vision into a fully responsive Progressive Web App. We cooperated with them on all stages of the project: from UX and UI design, through Branding up to the development of the app (both Frontend and Backend), testing and production.

What were your goals for this project?

Our main goal was to deliver a tool that would give cancer patients and their loved ones a source of accurate information on the cancer disease and possible treatment solutions (including specific institutions that offer particular type of treatment).

From the technical perspective, the tool needed to be mobile-first and lightweight, to load all the needed information in real-time, even if the user’s Internet connection is not the best.

How did you select this vendor?

EL Passion was recommended to us by their former client, who was extremely pleased with the end-results. After a Product Design Workshop with them, we were reassured of their professionalism and that they were the right fit for our product.

Describe the project and the services they provided in detail.

With EL Passion, we were able to create a complete user interface (preceded with a UX design phase), but also our company’s logo with the entire brand system and brand guidelines. We developed a fully responsive Progressive Web Application, because this solution answered all of the project’s goals: it was lightweight, mobile-first and relatively cost-effective.

Custom treatment path diagrams are the core of our web app. The team built a custom diagram creator totally from scratch, so we can adjust every segment from the CMS level, without getting back into code.

What was the team composition?

3 UX/UI Designers, 2 Front-end Developers, 3 Back-end Developers during the project; 1 Back-end developer for Maintenance.

Can you share any information that demonstrates the impact that this project has had on your business?

Mednavi is a company at the beginning of business activity. So the realisation of this project was the most important step for us to enter the market, and start communication with our clients.

How was project management arranged and how effective was it?

We’re very happy with the EL Passion’s team professionalism and effectiveness. The Mednavi team is small, so beside sharing our own ideas, we were collectively supervising their efforts and clashing them with our own product vision.

A few times we asked the EL Passion team to redesign some elements, but the changes were applied almost instantly and exactly how we wanted them. The cooperation was very effective.

What did you find most impressive about this company?

I was impressed with their developers’ open approach to all of our ideas. At times, some of them interfered with the already-made code components. But the team, knowing the change is necessary, was always ready to creatively approach the task and deliver astounding results. As the project moved forward, the EL Passion team began to be its core element.

Are there any areas for improvement?

The miscommunication between the Design Team and the Developers team resulted in a couple of issues we needed to address and resolve on the go.

Please describe your company and your position there.

Our product focuses on indoor localisation and tracking solutions. Through our products, we help to navigate and analyse traffic in buildings. I am the COO of the company.

For what projects/services did your company hire EL Passion?

We collaborated with EL Passion on our early product which was an indoor navigation system using our localisation technology. We chose them to design and build native apps for iOS and Android and proof of concept of the backend in Ruby on Rails.

What were your goals for this project?

We wanted easy-to-use apps that would engage users and help them navigate in big commercial and public buildings. It was crucial for us that apps worked seamlessly with our custom-developed technology of localisation.

How did you select this vendor?

EL Passion was recommended to us by another business from our network. After additional research online and their workshop with a scoping session, we decided to pursue the project with this provider.

Describe the project in detail.

The project started with the design discovery phase where we established what are the needs of users and key features of the app. It was very helpful to understand our product better.

After that, the UX designer started wireframing the app. The team presented the idea of the app and how crucial features would work. They based it on the previous study on our users’ needs. Then, they started the UI design phase during which they prepared a clean and simple look for the apps.

During the UX&UI phase, backend developers already started working on integration with our external devices enabling localisation indoors. When the design was finishing up, iOS and Android developers started translating app designs into code for both, iOS and Android. The team worked closely for the whole time and I think it helped to develop the app quickly and without any problems.

After the development phase, they delivered apps for both platforms based on the prepared designs. They also offered us help with launching the apps in respective stores.

What was the team composition?

The team consisted of UX designer, UI designer, 2 Backend developers, 3 Android developers, and 3 iOS developers.

Can you share any outcomes from the project that demonstrate progress or success?

EL Passion team was able to deliver native mobile apps with complex integration of our custom localisation devices to enable our users to navigate through buildings.

How effective was the workflow between your team and theirs?

We enjoyed the way EL Passion’s team works. We found it very well-organized and informative. They are great people and experts in their field. We always knew what’s going on in the project and what designers and developers are currently working on.

Every time we had some questions we could quickly jump on the call with them and discuss. It was clear they weren’t doing it for the first time and have experience and the process for projects they do.

What did you find most impressive about this company?

EL Passion designers and developers are highly-skilled experts in UX/UI design and software development. We had a great time working with them. They’re people to go with especially if you’re having a mobile project in mind.

Are there any areas for improvement?

It’s hard to think of any problems we had along the way.

Please describe your company and your position there.

We've created an “uber-like” platform that matches truck drivers in need of breakdown maintenance with mobile-mechanics, in real time. I am the founder & CEO of the company.

For what projects/services did your company hire EL Passion?

Initially el Passion was hired to complete a public facing website for our company. After successfully doing so we continued working with el Passion to develop an iOS app.

What were your goals for this project?

SEO and mobile-first design were very important for us, while not sacrificing UI/UX. The design was very impressive and equally so was the programming. Typically design doesn't translate into technical requirements without some distortion, but this team proved to me on-point!

How did you select this vendor?

Extensive research was completed, with a strong focus on UI/UX and branding. Several companies were considered and we made contact with 3 separate ones.

El Passion was very responsive and had the resources and staff to scale with us as it was our intent to build a mobile application after completing the website.

Describe the project and the services they provided in detail.

El Passion provided all the resources necessary for a successful project. Project manager, customer support, front-end developers, back-end developers, UI/UX designers, etc.

I contributed as much or as little as needed with the staff at El Passion filling in the details. They can follow specific guidelines while also offering creative solutions for an even better end result.

What was the team composition?

The team was composed of a project manager, UI/UX designer, front-end dev, back-end dev, senior support, etc. El Passion can scale to as little or as large as you need them. Budgets are very accurate and reporting is completed weekly so there are no surprises.

Can you share any information that demonstrates the impact that this project has had on your business?

We are still pre-launch, but so far I am very impressed with the technical stats we are hitting with the website. SEO and performance audits are very good at the moment and I'm excited to launch soon. I am very pleased and I would say El Passion has exceeded expectations.

How was project management arranged and how effective was it?

Communication is never lacking with this team. Jira serves as a place for user stories to drive requirements and weekly team meetings on slack and google meet are a great time to review progress and next steps. Every weeks I was notified of budget, timelines, availability of staff, etc.—very thorough and proactive in ensuring there are no surprises.

What did you find most impressive about this company?

Overall, El Passion is a team that is passionate and takes ownership of the project. Everyone is very skilled for the task at hand and works hard to see it through. This has been some of the best communication and one of the most friendly teams I have worked with.

Are there any areas for improvement?

I cannot give enough praise to this company. They have exceeded my expectations time and time again!

Please describe your company and your position there.

I am the CEO of a tech startup with less than 20 employees working in a distributed team.

For what projects/services did your company hire EL Passion?

EL Passion was hired to develop a new brand identity and website for our company, we did not have in-house designers at the time.

What were your goals for this project?

We wanted to have greater consistency in the way we communicate publicly, and also make it easier for third parties to understand our company and mission.

How did you select this vendor?

EL Passion was selected based on its impressive public portfolio.

Describe the project in detail.

We had an initial onboarding phase, and then we worked iteratively on the branding and website through weekly deliverables and coordinated through their designated Slack channel.

What was the team composition?

Myself and two designers from El Passion.

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success, and our new website and branding is live and effective.

How effective was the workflow between your team and theirs?

It was very good, we used video conferencing calls and a shared slack channel to coordinate, and I was able to give feedback directly on visual assets in their inVision.

What did you find most impressive about this company?

The depth of their talent pool, and how well they are organized are impressive.

Are there any areas for improvement?

Not really.