We craft products, test interfaces, examine users.

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We're Etheric - A team of researchers, designers and product experts.

The market does quantitative usability tests and shallow research. They get a list of interface problems or a list of pains for the target audience.

We work using the Think Aloud method, drawing out all the root causes of the behaviour and perception of each interface element. We find out all the ins and outs of TA motivation.

We get not only a list of problems and pains but also an understanding of how to change the existing interface or how to craft a brand new product.

When developing a new product or creating a brand, entrepreneurs tend to hypothesize on their opinion, rather than on a clear brand image based on strategy. Such a product will not be in demand, and the brand isn`t clear for the audience. Without the strategy stage, both business and design will be insufficient. Design becomes a game of shape and colour, rather than a tool for expanding the brand.

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$10,000+
$50 - $99 / hr
10 - 49
Founded 2018
Kuusalu vald, Estonia
headquarters
other locations

Focus

Service lines
70%
30%
UX/UI Design
Mobile App Development
Client focus
80%
15%
5%
Small Business (<$10M)
Midmarket ($10M - $1B)
Enterprise (>$1B)
Industry focus
45%
25%
20%
10%
Consumer products & services
Financial services
Information technology
User Experience Focus
40%
30%
30%

Portfolio

Key clients: 

Our key clients: Parity (Fin-Tech) ● DRVR (Telematics) ● MyAir (Telematics) ● Arco (Oil&Gas) ● National Resource Governance Institute (NGO) ● Metamorph.pro (Fin-Tech/Crypto) ● SlyRide (Transportation) ● Al Ain Zoo (Wildlife Park & Resort) ● Zudello (Data Entry Automation) and many more. Our core team members had worked in Fortune 500 companies such as IBM, DHL, Uber and Stora Enso.

Reviews

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